| Though moms who drive are now keener about | | | | National Television: Drunk Driving Issues -- |
| what's under the GMC hood than they were | | | | Good Morning America Weekend Edition, ABC |
| before, most still consider how safe the | | | | News National Television: Underage Drinking |
| family is inside the car as the primary | | | | Issues -- CNN Lou Dobbs Tonight National |
| concern when it comes to cars and driving. | | | | Television: Special Programming -- The Party |
| | | | Never Stops, Lifetime Television Local |
| Last June 7, 2007 the Mothers Against Drunk | | | | Television: Drunk Driving Issues -- KRQE-TV, |
| Driving (MADD) has announced the 20 winners | | | | Albuquerque, N.M. Local Television: Drunk |
| of its 5th annual national MADD Media Awards | | | | Driving Issues-Series -- WBKO-TV, Bowling |
| program. The 2007 MADD Media Awards, | | | | Green, Ky. Local Television: Underage |
| sponsored by Nationwide Insurance and | | | | Drinking Issues -- WBRC-TV, Birmingham, Ala. |
| Volkswagen, are in recognition of outstanding | | | | Radio: Drunk Driving Issues -- NewsTalk 1530 |
| media coverage advancing MADD's mission to | | | | KFBK, Sacramento, Calif. Radio: Underage |
| stop drunk driving, support the victims of | | | | Drinking Issues -- MediaTracks |
| this violent crime and prevent underage | | | | Communications, Des Plaines, Ill. Newspaper: |
| drinking. | | | | Drunk Driving Issues -- The State, Columbia, |
| | | | S.C. Newspaper: Underage Drinking Issues -- |
| "The media plays a vital role in educating | | | | The Charlotte Observer, Charlotte, N.C. |
| the public and raising awareness about the | | | | National Magazine: Drunk Driving Issues -- |
| dangers of drunk driving and underage | | | | Wired National Magazine: Underage Drinking |
| drinking," says Glynn Birch, MADD national | | | | Issues -- Teen Vogue Local Magazine: Drunk |
| president. "This awards program is MADD's way | | | | Driving Issues -- Seattle Magazine Trade |
| of thanking the media for its support of | | | | Magazine: Underage Drinking Issues -- |
| MADD's mission." | | | | Scholastic Choices Spanish-Language Media: |
| | | | Broadcast -- Univision 38, Goleta, Calif. |
| The top honor -- the Award of Excellence - | | | | Spanish-Language Media: Print -- La Voz de |
| was bagged by NBC Today Show for broadcast | | | | Nuevo Mexico, Santa Fe, N.M. Community |
| media and to The Santa Fe New Mexican in | | | | Awareness: Programming -- MetroBeat TV, |
| Santa Fe, N.M. for print media. | | | | Comcast, Denver Metro Area Community |
| | | | Awareness: Public Service Announcements -- R |
| It can be recalled that NBC Today Show | | | | & R Partners, Salt Lake City, Utah |
| Contributor and Security Specialist Bill | | | | |
| Stanton showed the effects of drinking and | | | | "Eliminating drunk driving must start with |
| driving at different blood alcohol | | | | education," said Bill Windsor, vice president |
| concentrations (BAC) while under the | | | | of safety for Nationwide. "Nationwide |
| supervision of state police on a controlled | | | | applauds the media for joining us in this |
| driving track. The Santa Fe New Mexican | | | | important life saving crusade." |
| meanwhile published a series of stories after | | | | |
| five members of a Las Vegas family were | | | | The 2007 award winners will be honored at a |
| killed by a drunk driver going the wrong way | | | | luncheon as part of MADD's National |
| on Interstate 25 outside of Santa Fe November | | | | Conference on September 7 in St. Louis, Mo. |
| last year. | | | | The MADD Media Awards have been sponsored by |
| | | | Nationwide Insurance for five years and |
| Here are the 2007 MADD Media Awards winners | | | | Volkswagen for three years. |
| are: | | | | |
| | | | Every year, more than 13,000 people are |
| Award of Excellence -- Broadcast -- NBC Today | | | | killed in drunk driving crashes and half a |
| Show Award of Excellence -- Print -- The | | | | million others are injured in alcohol-related |
| Santa Fe New Mexican, Santa Fe, N.M. | | | | traffic crashes. |