Winners of 5th Annual National MADD Media Awards

Though moms who drive are now keener aboutDrinking Issues -- CNN Lou Dobbs Tonight National
what's under the GMC hood than they were before,Television: Special Programming -- The Party Never
most still consider how safe the family is inside the carStops, Lifetime Television Local Television: Drunk
as the primary concern when it comes to cars andDriving Issues -- KRQE-TV, Albuquerque, N.M. Local
driving.Television: Drunk Driving Issues-Series -- WBKO-TV,
Last June 7, 2007 the Mothers Against Drunk DrivingBowling Green, Ky. Local Television: Underage Drinking
(MADD) has announced the 20 winners of its 5thIssues -- WBRC-TV, Birmingham, Ala. Radio: Drunk
annual national MADD Media Awards program. TheDriving Issues -- NewsTalk 1530 KFBK, Sacramento,
2007 MADD Media Awards, sponsored by NationwideCalif. Radio: Underage Drinking Issues -- MediaTracks
Insurance and Volkswagen, are in recognition ofCommunications, Des Plaines, Ill. Newspaper: Drunk
outstanding media coverage advancing MADD'sDriving Issues -- The State, Columbia, S.C. Newspaper:
mission to stop drunk driving, support the victims of thisUnderage Drinking Issues -- The Charlotte Observer,
violent crime and prevent underage drinking.Charlotte, N.C. National Magazine: Drunk Driving Issues
"The media plays a vital role in educating the public and-- Wired National Magazine: Underage Drinking Issues
raising awareness about the dangers of drunk driving-- Teen Vogue Local Magazine: Drunk Driving Issues --
and underage drinking," says Glynn Birch, MADDSeattle Magazine Trade Magazine: Underage Drinking
national president. "This awards program is MADD'sIssues -- Scholastic Choices Spanish-Language Media:
way of thanking the media for its support of MADD'sBroadcast -- Univision 38, Goleta, Calif.
mission."Spanish-Language Media: Print -- La Voz de Nuevo
The top honor -- the Award of Excellence - wasMexico, Santa Fe, N.M. Community Awareness:
bagged by NBC Today Show for broadcast mediaProgramming -- MetroBeat TV, Comcast, Denver
and to The Santa Fe New Mexican in Santa Fe, N.M.Metro Area Community Awareness: Public Service
for print media.Announcements -- R & R Partners, Salt Lake City,
It can be recalled that NBC Today Show ContributorUtah
and Security Specialist Bill Stanton showed the effects"Eliminating drunk driving must start with education," said
of drinking and driving at different blood alcoholBill Windsor, vice president of safety for Nationwide.
concentrations (BAC) while under the supervision of"Nationwide applauds the media for joining us in this
state police on a controlled driving track. The Santa Feimportant life saving crusade."
New Mexican meanwhile published a series of storiesThe 2007 award winners will be honored at a
after five members of a Las Vegas family were killedluncheon as part of MADD's National Conference on
by a drunk driver going the wrong way on InterstateSeptember 7 in St. Louis, Mo. The MADD Media
25 outside of Santa Fe November last year.Awards have been sponsored by Nationwide
Here are the 2007 MADD Media Awards winners are:Insurance for five years and Volkswagen for three
Award of Excellence -- Broadcast -- NBC Todayyears.
Show Award of Excellence -- Print -- The Santa FeEvery year, more than 13,000 people are killed in drunk
New Mexican, Santa Fe, N.M. National Television: Drunkdriving crashes and half a million others are injured in
Driving Issues -- Good Morning America Weekendalcohol-related traffic crashes.
Edition, ABC News National Television: Underage