| 1. Write Your Objective - Before you write your sales | | | | not writing a college essay. Write your email as if your |
| letter, write down your marketing objective. Is it to | | | | were writing to a friend.6. Use Short Sentences - |
| generate inquiries about your products? Is it attract | | | | They're easier to read and sound more conversational |
| subscribers to your ezine? Is it to find a joint venture | | | | than long sentences. Keep your sentences crisp and |
| partner? Having an objective will help you focus your | | | | snappy. And use short words rather than long.7. Use |
| copy.2. Make A List Of Your Product's Benefits - How | | | | Bullets To Highlight Benefits - People tend to scan |
| will it improve your prospect's life? How will it save | | | | email rather than read every word. Bullet points makes |
| them money or time? How will it make them more | | | | it easy for a reader to quickly catch key information |
| productive? Use the top three or four benefits in your | | | | on your product or service.8. Use Testimonials - |
| email. Be specific and tone down the hype.3. Spend | | | | Nothing builds confidence in your product quicker than |
| Time Creating Effective Subject Lines - Don't rush | | | | comments from satisfied customers. Collect |
| through this task. A subject line is the equivalent of a | | | | testimonials whenever you can. Include the customer's |
| print headline. If it doesn't catch their attention right | | | | first and last name. Comments that use initials, like "J. |
| away, a reader won't bother opening the message. | | | | Smith," are not credible.9. Hyperlinks Should Be Specific |
| Avoid writing cute puns or play-on-words. Make your | | | | When you insert a link into your email, make sure it |
| subject line sound valuable to your prospect. For | | | | takes the prospect to the specific info you referred to |
| example, "5 Ways To Increase Your Web Traffic." | | | | in your letter. Don't just link to your homepage and |
| Using this "How To" approach is one of the most | | | | expect the prospect to search for your offer. Your |
| powerful tactics in advertising. People are always | | | | response will drop significantly.10. Offer An Incentive To |
| hungry for info on how to increase sales, save time or | | | | Get The Prospect To Take Action Now - It's not |
| increase productivity.Another effective technique is to | | | | enough to publicize your product, you want the |
| ask a question: e.g. "Need More Web Traffic?"4. | | | | prospect to take action. At the end of your email, tell |
| Select Your Words Carefully - With the increasing use | | | | the prospect what they should do next. Sign up for |
| of anti-spam software, even legitimate "opt-in" emails | | | | your newsletter? Visit your website? Download an |
| often get blocked. You need to choose words that | | | | ebook?You'll get a better response if you offer an |
| prevent your email from being filtered out. Never use | | | | incentive for them to take action. Offer a limited time |
| the word "free" in a subject line. For a list of words to | | | | discount. Give them lots of bonuses. Enter them into a |
| avoid, visit this site: Use A Casual Tone - Nothing turns | | | | contest. They're tons of incentives you can come up |
| off a reader faster than stiff, formal language. You're | | | | with. |