| 1. Write Your Objective - Before you
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| | than stiff, formal language. You're not
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| write your sales letter, write down your
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| | writing a college essay. Write your email
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| marketing objective. Is it to generate
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| | as if your were writing to a friend.6.
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| inquiries about your products? Is it
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| | Use Short Sentences - They're easier to
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| attract subscribers to your ezine? Is it
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| | read and sound more conversational than
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| to find a joint venture partner? Having
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| | long sentences. Keep your sentences crisp
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| an objective will help you focus your
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| | and snappy. And use short words rather
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| copy.2. Make A List Of Your Product's
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| | than long.7. Use Bullets To Highlight
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| Benefits - How will it improve your
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| | Benefits - People tend to scan email
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| prospect's life? How will it save them
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| | rather than read every word. Bullet
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| money or time? How will it make them more
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| | points makes it easy for a reader to
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| productive? Use the top three or four
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| | quickly catch key information on your
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| benefits in your email. Be specific and
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| | product or service.8. Use Testimonials -
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| tone down the hype.3. Spend Time Creating
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| | Nothing builds confidence in your product
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| Effective Subject Lines - Don't rush
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| | quicker than comments from satisfied
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| through this task. A subject line is the
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| | customers. Collect testimonials whenever
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| equivalent of a print headline. If it
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| | you can. Include the customer's first and
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| doesn't catch their attention right away,
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| | last name. Comments that use initials,
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| a reader won't bother opening the
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| | like "J. Smith," are not credible.9.
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| message. Avoid writing cute puns or
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| | Hyperlinks Should Be Specific When you
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| play-on-words. Make your subject line
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| | insert a link into your email, make sure
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| sound valuable to your prospect. For
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| | it takes the prospect to the specific
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| example, "5 Ways To Increase Your Web
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| | info you referred to in your letter.
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| Traffic." Using this "How To" approach is
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| | Don't just link to your homepage and
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| one of the most powerful tactics in
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| | expect the prospect to search for your
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| advertising. People are always hungry for
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| | offer. Your response will drop
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| info on how to increase sales, save time
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| | significantly.10. Offer An Incentive To
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| or increase productivity.Another
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| | Get The Prospect To Take Action Now -
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| effective technique is to ask a question:
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| | It's not enough to publicize your
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| e.g. "Need More Web Traffic?"4. Select
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| | product, you want the prospect to take
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| Your Words Carefully - With the
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| | action. At the end of your email, tell
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| increasing use of anti-spam software,
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| | the prospect what they should do next.
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| even legitimate "opt-in" emails often get
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| | Sign up for your newsletter? Visit your
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| blocked. You need to choose words that
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| | website? Download an ebook?You'll get a
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| prevent your email from being filtered
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| | better response if you offer an incentive
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| out. Never use the word "free" in a
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| | for them to take action. Offer a limited
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| subject line. For a list of words to
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| | time discount. Give them lots of bonuses.
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| avoid, visit this site: Use A Casual
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| | Enter them into a contest. They're tons
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| Tone - Nothing turns off a reader faster
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| | of incentives you can come up with.
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