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10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you than stiff, formal language. You're not
write your sales letter, write down your writing a college essay. Write your email
marketing objective. Is it to generate as if your were writing to a friend.6.
inquiries about your products? Is it Use Short Sentences - They're easier to
attract subscribers to your ezine? Is it read and sound more conversational than
to find a joint venture partner? Having long sentences. Keep your sentences crisp
an objective will help you focus your and snappy. And use short words rather
copy.2. Make A List Of Your Product's than long.7. Use Bullets To Highlight
Benefits - How will it improve your Benefits - People tend to scan email
prospect's life? How will it save them rather than read every word. Bullet
money or time? How will it make them more points makes it easy for a reader to
productive? Use the top three or four quickly catch key information on your
benefits in your email. Be specific and product or service.8. Use Testimonials -
tone down the hype.3. Spend Time Creating Nothing builds confidence in your product
Effective Subject Lines - Don't rush quicker than comments from satisfied
through this task. A subject line is the customers. Collect testimonials whenever
equivalent of a print headline. If it you can. Include the customer's first and
doesn't catch their attention right away, last name. Comments that use initials,
a reader won't bother opening the like "J. Smith," are not credible.9.
message. Avoid writing cute puns or Hyperlinks Should Be Specific When you
play-on-words. Make your subject line insert a link into your email, make sure
sound valuable to your prospect. For it takes the prospect to the specific
example, "5 Ways To Increase Your Web info you referred to in your letter.
Traffic." Using this "How To" approach is Don't just link to your homepage and
one of the most powerful tactics in expect the prospect to search for your
advertising. People are always hungry for offer. Your response will drop
info on how to increase sales, save time significantly.10. Offer An Incentive To
or increase productivity.Another Get The Prospect To Take Action Now -
effective technique is to ask a question: It's not enough to publicize your
e.g. "Need More Web Traffic?"4. Select product, you want the prospect to take
Your Words Carefully - With the action. At the end of your email, tell
increasing use of anti-spam software, the prospect what they should do next.
even legitimate "opt-in" emails often get Sign up for your newsletter? Visit your
blocked. You need to choose words that website? Download an ebook?You'll get a
prevent your email from being filtered better response if you offer an incentive
out. Never use the word "free" in a for them to take action. Offer a limited
subject line. For a list of words to time discount. Give them lots of bonuses.
avoid, visit this site: Use A Casual Enter them into a contest. They're tons
Tone - Nothing turns off a reader faster of incentives you can come up with.




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