| 1. Write Your Objective - Before you write | | | | language. You're not writing a college essay. |
| your sales letter, write down your marketing | | | | Write your email as if your were writing to a |
| objective. Is it to generate inquiries about | | | | friend.6. Use Short Sentences - They're |
| your products? Is it attract subscribers to | | | | easier to read and sound more conversational |
| your ezine? Is it to find a joint venture | | | | than long sentences. Keep your sentences |
| partner? Having an objective will help you | | | | crisp and snappy. And use short words rather |
| focus your copy.2. Make A List Of Your | | | | than long.7. Use Bullets To Highlight |
| Product's Benefits - How will it improve your | | | | Benefits - People tend to scan email rather |
| prospect's life? How will it save them money | | | | than read every word. Bullet points makes it |
| or time? How will it make them more | | | | easy for a reader to quickly catch key |
| productive? Use the top three or four | | | | information on your product or service.8. Use |
| benefits in your email. Be specific and tone | | | | Testimonials - Nothing builds confidence in |
| down the hype.3. Spend Time Creating | | | | your product quicker than comments from |
| Effective Subject Lines - Don't rush through | | | | satisfied customers. Collect testimonials |
| this task. A subject line is the equivalent | | | | whenever you can. Include the customer's |
| of a print headline. If it doesn't catch | | | | first and last name. Comments that use |
| their attention right away, a reader won't | | | | initials, like "J. Smith," are not |
| bother opening the message. Avoid writing | | | | credible.9. Hyperlinks Should Be Specific |
| cute puns or play-on-words. Make your subject | | | | When you insert a link into your email, make |
| line sound valuable to your prospect. For | | | | sure it takes the prospect to the specific |
| example, "5 Ways To Increase Your Web | | | | info you referred to in your letter. Don't |
| Traffic." Using this "How To" approach is one | | | | just link to your homepage and expect the |
| of the most powerful tactics in advertising. | | | | prospect to search for your offer. Your |
| People are always hungry for info on how to | | | | response will drop significantly.10. Offer An |
| increase sales, save time or increase | | | | Incentive To Get The Prospect To Take Action |
| productivity.Another effective technique is | | | | Now - It's not enough to publicize your |
| to ask a question: e.g. "Need More Web | | | | product, you want the prospect to take |
| Traffic?"4. Select Your Words Carefully - | | | | action. At the end of your email, tell the |
| With the increasing use of anti-spam | | | | prospect what they should do next. Sign up |
| software, even legitimate "opt-in" emails | | | | for your newsletter? Visit your website? |
| often get blocked. You need to choose words | | | | Download an ebook?You'll get a better |
| that prevent your email from being filtered | | | | response if you offer an incentive for them |
| out. Never use the word "free" in a subject | | | | to take action. Offer a limited time |
| line. For a list of words to avoid, visit | | | | discount. Give them lots of bonuses. Enter |
| this site: Use A Casual Tone - Nothing turns | | | | them into a contest. They're tons of |
| off a reader faster than stiff, formal | | | | incentives you can come up with. |