| Shopping different products has become very | | | | schemes and deals. The process of booking a |
| easy as one can find almost all kinds of | | | | product or service is very easy. The shipping |
| products and services through internet. In | | | | cost is automatically calculated and the |
| fact, most of the shoppers feel comfortable | | | | customer has to just enter the zip code of |
| in purchasing things online. People do not | | | | her or his place. The mobile phones are also |
| have time to visit the shops physically and | | | | used for internet surfing these days. |
| therefore the concept of online shopping has | | | | Therefore, they can be used for shopping |
| come into the picture. One can get all kinds | | | | online as well. |
| of details and prices of different products | | | | |
| on the websites. The shopping portals are the | | | | Since online shopping has many advantages, it |
| places where the buyers and sellers meet | | | | encourages the customers to explore the |
| simultaneously. | | | | options available to them. The online portals |
| | | | offer them the lucrative schemes during the |
| In the last few years, the number of internet | | | | festive seasons. Since the number of visitors |
| users has increased significantly. The | | | | gets increased in such times, huge discounts |
| business opportunities have increased and | | | | are given to the buyers. With the cut-throat |
| people have more number of choices. The price | | | | competition prevailing in each industry, it |
| comparison websites have emerged due to this | | | | is never easy to find the best products at |
| trend and they are becoming very popular in a | | | | reasonable prices. The comparison websites |
| short period of time. These sites provide the | | | | help one in comparing different available |
| customers all the required information at one | | | | options and selecting the best possible |
| place and therefore they do not have to visit | | | | deals. Different common problems with the |
| different portal for this purpose. The | | | | physical shopping does not come with the |
| "compare" section is given on these portals | | | | online purchasing. The comparison websites |
| so that the users could compare the prices of | | | | are providing the visitors a lot of |
| different brands of products and select the | | | | entertainment features as well. One can play |
| best available deal. All the other | | | | games, chat online and watch videos on these |
| information such as reviews, articles, blogs, | | | | sites. The facility of selecting the products |
| etc., can be found on these websites which | | | | and putting them in the shopping basket is |
| help the customers in making better | | | | also provided. |
| purchasing decision. | | | | |
| | | | The price comparison sites have given a host |
| The Price comparison websites are very | | | | of options to the consumers. One can not find |
| helpful to the customers as they can keep | | | | so may products or services at any particular |
| themselves updated about the upcoming | | | | shop. The details of the products are also |
| products and services. If one does not visit | | | | given so that one could know more about the |
| the websites too often, he or she can get | | | | items. Such websites are doing great and they |
| registered with different online price | | | | are updated at regular intervals. One can |
| comparison portals. These sites send | | | | also find the pop-ups, banners, teasers, etc. |
| newsletters, emails and reminders to the | | | | along with relevant information on these |
| customers and deliver the required | | | | sites by just clicking on the appropriate |
| information to them. In fact, shopping | | | | links. A unique distribution mechanism is |
| becomes more enjoyable there and the | | | | maintained by these sites to grow business. |
| availability of a variety of products make | | | | As per this mechanism, the merchants give |
| the customers delighted. | | | | links of their products on different portions |
| | | | of the website. The links are also given in |
| In the UK markets, the online price | | | | the articles, blogs and reviews. In general, |
| comparison are very popular. Yahoo, MSN, | | | | it can be stated that the online shopping |
| Rediff.com, etc., are some of the sites where | | | | brings many innovative facilities to the |
| one can find the facility of comparing the | | | | users and give them a satisfying experience. |
| prices of different products. The relatively | | | | The features available on these portals are |
| new portals are also available to the | | | | expected to get enriched in the times to |
| customers where they can get many attractive | | | | come. |