| If you will stay with me a while, I am going to tell three | | | | raise is actually a lot more than that.Story number |
| related stories and then make a point...I promise!Story | | | | three also happened recently.A few months ago, I |
| number one goes back to the days when I was a | | | | was looking back at some web sites I created back in |
| truck driving instructor. Many new truck drivers are | | | | 2000 and 2001, when I first began teaching myself |
| very cautious, and even frightened at first. It is not | | | | html. They were pretty basic, but had a lot of good |
| unusual for a student driver to drive verrrry slowly. | | | | content. I hadn't promoted them in a couple of years, |
| However, one young lady was going at incredibly slow | | | | so I loaded them into a search engine submission |
| speeds in all circumstances, and nothing I could do | | | | program I have, and fired them off. A couple of weeks |
| could get her to speed it up a little. She constantly | | | | later, they generated a nice little batch of inquiries, |
| spoke about never having made any real money in her | | | | several of which resulted in sales. After a few weeks, |
| life, and this gave me an idea.One day, I said, "Shirley, | | | | this tapered off, so I brushed them up and shot them |
| how would you like a $4,000 a year raise?"She said | | | | off again. Again, more inquiries, more sales. The |
| she'd love that, so I went on. "The company is going to | | | | increase isn't all that big, but it's averaging about one |
| pay you 25 cents a mile when you start driving full | | | | and a half sales a week. Since I made $60 on |
| time. Let's say you can safely improve your speed | | | | average per sale, that's about $90 per week. That's a |
| and efficiency by 10 miles per hour. You will easily drive | | | | little over $4,000 a year more than before.I said there |
| 50 hours a week or even more. That's at least an | | | | was a point to all this, and here it is. Two points, |
| extra 500 miles a week. Over the course of a year, | | | | actually.First, in my own experience, and in all the |
| even if you only did that 65% of the time, and took a | | | | internet marketing and network marketing courses and |
| two week vacation, you would still make an extra | | | | literature I've studied, the importance of testing, |
| $4,000.00 a year or more."After that, Shirley speeded | | | | reviewing, and refining your advertising and marketing |
| up quite a bit and turned into a fine driver.Story number | | | | strategies is of paramount importance. Sometimes |
| two happened a few days ago.Several years ago, I | | | | simply changing an attitude, a technique, a wording, a |
| put my daughter, a single mother, in one of my | | | | process, or something else may be what it takes to |
| downlines, created a couple of web sites for her, and | | | | generate or rejuvenate a successful process.Second, |
| from time to time promoted them as well. One means | | | | complacency is a killer. You must always continue to |
| of promotion involved a Pay-Per-Click search engine. | | | | strive to achieve maximum performance. Sitting back |
| Normally, I would send all visitors to my sites, but at the | | | | and saying, "There. That's done. Now I can quit." will |
| start of each week, I would switch the traffic to one | | | | eventually result in failure more often than not. My wife |
| of her sites until she got a couple of sales, then I would | | | | is a fairly successful, semi-professional online poker |
| switch back. Now, for various reasons, which would | | | | player, and every time she thinks she's got it all figured |
| take too long to describe here, this cost me about | | | | out, she realizes that she has to go back over |
| $100 a week out of my advertising funds. Her two | | | | everything she thought she knew and refine it even |
| sales would net me about $40 in commissions, so my | | | | more to stay on top of her game. Every time she sits |
| net loss for doing this was $60 a week.One day, it | | | | back and figures she's got it down to a system, she |
| came to me that one of her sites was immensely | | | | faces an opponent or situation that requires her to go |
| popular at a certain traffic exchange, but she didn't | | | | back to the drawing board, despite her knowledge, skill, |
| have internet access and I didn't have the time to get | | | | and success.So, take a look at what you're doing. No |
| the requisite number of clicks needed weekly to | | | | matter how successful, or unsuccessful it may or may |
| generate the two sales. However, I WAS able to buy | | | | not be, review it, refine it, revise it, retry it...massage it |
| a sponsoring position for her at $35 a month. This | | | | and thump it. Who knows? Maybe it will give you a |
| made her two sales at a cost to me of a little over $8 | | | | $4,000 a year pay raise...or more!The author is retired |
| a week. Commissions from those two sales was still | | | | from the Army after 21 years of service. He has |
| $40, but now I made $32 a week instead of losing | | | | worked as an accountant, purchasing agent, optical lab |
| $60. Additionally, I used the $100 I had been spending | | | | manager, restaurant manager, instructor and long-haul, |
| on her on my own sites, netting two additional sales a | | | | over-the-road truck driver. He has been a member of |
| week for me. I made about $60 per sale, so that was | | | | Mensa for several years, and has written and |
| $120 plus the $32 for an increase in revenue of about | | | | published poetry, essays, and articles on various |
| $150 a week. If this works only 60% of the time, I | | | | subjects for the last 40 years. He has been an active |
| make over $4,000 a year more than previously, and | | | | internet marketer since 2000, and now makes his living |
| still shove some business her way. Since over half the | | | | online. |
| sales to new customers result in repeat business, the | | | | |