Mortgage Marketing: Getting Those Closed Doors to Open With Real Estate Agents

Having trouble getting in to see real estate agents?another agent, or the agent will jump in and ask for
You may find yourself hardly getting past youryour assistance. There are other options for finding
introductions before you are tuned out and it is almostreceptive people.Find A SponsorAnother option for
impossible to change their minds long enough to giveestablishing receptive relationships is to seek a
you a chance.There is a way to overcome thatsponsor. When you have a sponsor in the office, that
invisible wall that comes up between you and theperson is far more likely to introduce you to others in
agent. It is a simple method refer to as focus onthe office and those people are far more likely to listen
receptivity.Basically, you need to focus on people thatto you.Do not overlook the support staff in the office.
are receptive to you and your business. That personA receptionist can be your best friend. They know
could be another agent in the office, a broker, theexactly what is going on in the office. Develop a
office manager, or even a receptionist. But thefriendship with the receptionist based on respect and
challenge is finding someone that is receptive.Manygenuine admiration and they will be an important
industries have tried methods to build receptiveasset.The receptionist in most real estate firms
connections, one great example is the headhuntingwatches a lot of high profit business go by, while they
business. Headhunters have it down to a science.are on the low end of the totem pole. They can be
Imagine getting a call from a headhunter. Theyvery appreciative of attention, praise, and even
immediately launch into their pitch about a greatoccasionally small gifts. Do not push the friendship, let it
position with a six figure salary and complete medicalunfold and they will be more than happy to support
and dental benefits with a company car included. Thenyour efforts by giving you the names of the agents,
before you can respond, they ask you if you know ofalong with their cell phone numbers and emails.Give a
anyone that might be interested in the job.They havePeace OfferingWhether it is a receptionist or an agent
certainly got your attention, and they have taken themost people respond to a gift and consider it a peace
pressure off of you by giving you the out. Of course,offering. There are lots of little gifts that are
by this time, you do not want to pass on this greatinexpensive, while still being of value and putting a
opportunity.You can use the same technique with yourvisual reminder of you and your business in an office
mortgage business. Start off with something like this:Hispace. One example is a small motivational book
Steve, my name is Jeff and I have something(these can be small enough to fit in a jacket pocket
important that I hope you can help me with. I amand only cost a couple dollars each), informational
looking for a agent who is trying to find a lender thatarticles on marketing and real estate, and desktop
consistently produces referrals, helps double traffic toitems such as pens, paperweight, etc.When you invest
open houses, offers marketing assistance and alwaysin creating receptive people, you earn interest that can
closes loans on time. Do you know of a agent in youryield big rewards for your business in the future.Jeff
office, or even have a contact from another office,Nelson helps loan officers increase loan originations by
that might be interested?When you use an approachattracting quality relationships with real estate agents
similar to this, you avoid creating a confrontation issue,from the development of customized
instead it seems merely conversational. You are askingrelationship-building strategies.Click here to get a free
for their assistance or input, which is far lesscopy of the Marketing Planning Guide, a 20-page
threatening, and makes them much moreworkbook designed to help you outline a strategy to
receptive.Ultimately, you will get either get a referral forbecome an Agent Magnet.