Career Colleges And Student Retention

Retention of students in their first year of Careeron learning. This approach means less training for the
Colleges is a mounting challenge. Student retention isemployer and a better prepared student. Career
such a priority that most Career Colleges hold specialColleges must keep the class room exciting and keep
meetings once a week to track each student who hasthe attention of the student or they will end up dropping
not showed up for class. Because the students thatout. Keeping students engaged in the class room will
attend Career Colleges typically have jobs, families,help with retention.
and financial challenges retaining them in their first year6. Student Recognition: Since students at career
of school has become a huge issue. Retention iscolleges sometimes have self esteem issues,
everybody's concern at any Career College. From therecognition of the little stuff really does matter. Once a
front desk person, to the faculty and staff, right up theterm you should recognize your students for
line to the Campus President...everybody should beattendance, class participation, volunteering, and
concerned about retaining students. Here are 10academic achievement. Your student are hungry for
strategies for retaining your students in their first year:this because they may not get it at home or work.
1. Greet Them At The Door: Make it a CampusAlso hold a Student Appreciation Day once a quarter
mission for some of your faculty and staff to meetwhere the faculty and staff serve pizza and soda to
and greet students as they come into school in thethe students. This is a nice way to show that you care.
morning or evening. Your student will appreciate that7. Ombudsperson: Students will have many life
you are there to help. It also gets the staff to knowchallenges that if compounded will result in a student
the students and can answer questions.dropping out of school. Issues like child care, financial,
2. Faculty Involvement: Make it mandatory that eachfamily, and transportation are issues that must be dealt
first year student meet with their faculty advisor atwith. If you want to retain your students you must
least once a term. Students can get lost in the shufflehave someone to help them through these hardships.
during the first year and if they don't make aDealing with these issues should not be taken lightly. If
connection early and often they are at a higher risk ofyou don't help them through these issues they will drop
dropping out. Meet with your students!out.
3. Diversity Training: Career Colleges attract a high8. Gender Specific Activities: Because many school
percentage of minority students, however, the facultypopulations are nearly fifty percent women it would
and staff may not reflect the same diversity. Gettingmake sense that you add value to your campus by
your faculty and staff to understand and be sensitiveholding gender specific activities. Consider holding a
to other cultures is crucial to retaining your students.child friendly day once a month. Invite students to bring
Students in Career Colleges feel much moretheir children and hire a childcare professional to watch
comfortable with faculty and staff if they see a widethe kids for the day. Consider holding a workshop on
range of diversity. Hire a diversity consultant to comehealth issues for women. Hold a Daddy Day and ask
to your faculty and staff meetings to help yourcommunity leaders to come in and speak about the
campus deal with this issue.challenges of fatherhood.
4. Clean Facilities: You would think this would be a no9. Training: Student retention is everybody's business,
brainer, but many times clean classrooms, bathrooms,so train your faculty and staff to understand the
and break rooms are not a priority and careerimportance of student customer service. Teach them
colleges. Any Campus President is fooling themselvesthat every time a student inter- acts with one of them
if they think a clean building does not matter in retainingit is a subliminal commercial that the students takes
student. Students don't want to sit in a dirty facility norhome with them. The goal is to make all those
do they want to be paying for it. Make sure yourcommercials positive and upbeat. If you master this,
facility is well maintained right from the parking lot toyou will retain your students.
the classrooms.10. Finally, smile, smile, and smile some more. Students
5. Hands On Activities: Employers and students arelike the warm and fuzzy more than you can imagine.
demanding that Career Colleges put more into hands