| Good evening! I had some thoughts tonight around | | | | local online newspaper |
| community colleges and some marketing strategies. | | | | -maintain relationships with as many local high school |
| A significant amount of community college marketers | | | | guidance counselors as possible |
| have told me that "there is no need to market" and | | | | -purchase google ads geographically targeted 35-45 |
| "we have students coming out the door", so why | | | | miles from campus |
| market? | | | | -sponsor local events that promote your highlighted |
| The first thing that comes to my mind is, how about | | | | programs (eg. local cooking seminars for schools |
| when the economy comes back, the current situation | | | | promoting cooking classes) |
| will not always be like this. As I have written, you must | | | | -offer free tasting samples for cooking classes to the |
| always plan ahead and think long term. So let me lay | | | | community |
| out some practical long term strategies and tips to | | | | -offer free haircuts to the community for beauty |
| market your community college. | | | | cosmetology classes |
| -advertise on local radio stations (35-45 miles from | | | | -purchase a billboard advertisement on the highest |
| campus), particularly the strongest AM and one FM | | | | traveled local highway |
| rock station | | | | -engage in social media, especially Twitter, Facebook, |
| -participate in as many high school career fairs as | | | | and online college communities, offer weekly chats to |
| possible | | | | help students in their community or college search, do |
| -advertise on the luggage rotunda rack at the local | | | | not sell your school at first, just help, students will |
| major airport (it works!) | | | | appreciate that, and more times than not, choose |
| -purchase geographically targeted ads on the largest | | | | youtake care of yourself and each other! |