Do They Teach Marketing in Physical Therapy Assistant Schools?

Physical therapy assistants work in an extremelyPTs in performing selected procedures related to the
competitive career field.physical management of illness, injury, and wellness
To become a PT assistant you have to earn athroughout the lifespan.
certificate from any of the accredited PT assistantSo as you can see marketing or for that matter any
schools. In most cases you will also need to getbusiness skill dos not form part of the curriculum at PT
hands-on experience in a hospital or clinic that offers aassistant schools. Since PT assistants work as part of
PT program.a physical therapy clinic it is crucial for them to learn
As part of the curriculum, PT assistant schools teachabout how they should market themselves, about
basic skills such as sterile technique, wound care, andmanaging referrals, how they should position
vital signs monitoring. Students are also trained inthemselves and how they can attract more clients.
procedures using cryotherapy, radiant energy, paraffin,Just being well trained physical therapy assistants is
and hydrotherapy. Rehabilitative procedures such asnot enough. PT assistant schools need to equip their
exercise, patient positioning, and transfer activities arestudents with skills that will help them to tackle the
also taught.issues that they may face in the real world.
The coursework at PT assistant schools typicallyThey should aim to bridge the gap between theory
includes physical therapy science, therapeutic exercise,and practice in order to make their curriculum more
hydrotherapy, orthopedic therapeutic exercise,meaningful and current. PT assistants who are
neurological therapeutic exercise and electrotherapy.well-versed with marketing skills will be in a better
The Physical Therapist Assistant (PTA) curriculum isposition to add value to a physical therapy clinic and will
designed to prepare the student to work as a skilledknow how to educate clients about PT services. Such
technical health worker. The Physical Therapiststudents will also find themselves more employable
Assistant works within a PT service under theonce they graduate as they will have more than just
supervision of a professional PT. He/She helps thetechnical knowledge.