| We have noticed a massive increase in the demand | | | | advertising slots across the campus to third parties. |
| for digital signage solutions in the education sector in | | | | But this has some drawbacks with one major benefit. |
| the UK and Europe, even in what is reported to be the | | | | The benefit - the deployment will be paid for by the |
| worst recession Britain has been in for over a decade, | | | | revenue generated by the advertisers and a separate |
| this business sector is booming! | | | | revenue stream created from any surplus cash left |
| One of the main reasons this is the case, is that | | | | over, this will generate revenue for years to come with |
| education facilities are looking for better ways to | | | | no additional hardware costs, except for maintenance. |
| communicate with their staff and students, with | | | | The drawbacks- do not use extended video clips over |
| University students they are normally aged between | | | | 30 seconds, as this will cause a blockade in the |
| 18-24 years old, this is called the "Demo" in the | | | | corridors because students whilst moving from class |
| advertising industry and is the most coveted group of | | | | to class will stop and stare. Try to have the third party |
| consumers due to their willingness to spend money, | | | | advertisements in the same location throughout the |
| especially on new technology, this is why they are | | | | network; this will then separate any school content |
| targeted so aggressively by the mobile and cell phone | | | | from being miss-read as being endorsed by the |
| companies. | | | | campus officials. |
| Now a cost effective way to deploy digital signage | | | | One guaranteed are to pull viewing eyeballs is the |
| throughout any campus, is to get the project | | | | dining hall, here they can view the displays and content |
| sponsored, one of the easiest ways is to sell | | | | whilst having lunch and are in no ones way. |