Student Marketing Company Introduces Student Recruitment Tool, Education Alerts

Boston-area student marketing company, Effectiveschools, colleges and continuing education units reach
Student Marketing, introduces a new studentthe right students at the right time. The management
recruitment marketing system, Education Alerts, at theteam has many years of combined senior level
Annual Career College Association Convention, heldexperience working exclusively in education marketing
June 26-27 in Las Vegas, Nevada. The Careeron the school side. Although ESM utilizes internet
College Association Convention and Exposition is themarketing tools and techniques, including cost per lead
only one of its kind for the career college community..and search engine advertising, ESM's staff of
Andover, MA (PRWEB) June 26, 2008--Boston-areaeducation marketing specialists have the experience,
Student marketing company, Effective Studentskills and knowledge to provide client schools with a full
Marketing (ESM), introduces a new student recruitmentrange of marketing services.
marketing system, Education Alerts, at the AnnualCareer College Association Convention & Exposition
Career College Association (CCA) Convention, heldThe Career College Association Convention &
June 26-27 in Las Vegas, Nevada.Exposition is the only one of its kind for the career
Education Alertscollege community. It consists of breakout sessions led
Education Alerts is ESM’s online student marketingby experts from a variety of different educational
system for career schools and continuing educationtracks, exhibits from business partners and servicers,
unsts of colleges and universities. Education Alerts is aand networking opportunities for industry associates.
dynamic content engine designed to produce anThe event concludes with the Imagine America
ongoing dialogue to excite and engage students andFoundation Gala where recognition and awards are
prospects. Through a consistent flow of relevantgiven to members who have positively impacted
content, Education Alerts helps schools generate newbusiness.
leads, maintain a dialogue with existing prospects andThis year’s convention ‘Made in America:
build a strong market presence, ultimately leading toEducation for a Global Marketplace’ will feature
improved enrollment revenue and profitability ofConservative Political Visionary and Thought-Leader,
student marketing programs.Newt Gingrich and IBM Corporation, Innovation and
“We needed a way to reach the students lookingTechnology Executive Vice President, Nicholas M.
for schools electronically. We had experience withDonofrio.
other media, but didn’t know where to start withAttendees are typically presidents, owners, directors
the internet and email. Education Alerts generatedand administrators of career colleges – privately
targeted ads, produced relevant content, and craftedowned and publicly traded, certificate and
direct response emails to reach students wedegree-granting, credit hour and clock hour – from
previously didn’t know how to contact. We’veacross the United States and Puerto Rico. The
definitely seen an increase in enrollments since wemajority of the institutions are members of the Career
began Education Alerts.” says a California beautyCollege Association (CCA currently has nearly 1,200
school President.member institutions). These convention attendees are
Effective Student Marketing, Inc.the decision-makers and the most influential
Effective Student Marketing, Inc. is a strategicpurchasers of products and services designed
marketing organization specializing in student leadspecifically for the private, post-secondary education
generation programs, student marketing and studentindustry. Typically, there are nearly 1,000 attendees
recruitment, designed exclusively to help careerwho register for the CCA convention each year.