Sung to the Tune of Jingle Bells Rock - One Marketer's Task List

Inspired by Rick Beneteau's article, Tackling the Taskclass.
List,No, that's not a computer science course, it's a
I pushed everything off my desk and onto the floorcombinationof weight training and aerobics. After all,
and beganmaking a list of categories of what thethe computerdoesn't give me much exercise.
important tasks foreach day might be. Limit them toDriving down the road to my PE class, I found my
five, I thought, five atthe most. Tackling five tasks iseyesenjoying the first signs of spring in pink blossoms
do-able. Going for moremight cause me to break myandbudding trees while my mind bounced out the
resolutions before I even wrotethem down.familiar
Yours may be different, but this is what I came upChristmas tune "Jingle Bells Rock."
with."Advertise, Organize, Write/Submit, Track
Advertising -- a must. It's important to get the word outWrite/Submit, Track, Write Submit, Track
EVERY day. Familiarity, contrary to breeding contempt,Advertise, Organize, Write/Submit, Track, etc. etc. etc."
makespeople take another look.You get the sound.
I looked, but what I was seeing was the pile of papersSo my four tasks - do one each day - would be my
thatlist.
I had just pushed onto the floor. "I've got toWhen I got home, I set up my own version of Rick's
getorganized," I said to myself. "Ah, that's another one.whiteboard.
I'vegot to get organized."Rather than messing with smeary markers, I opted for
That went on the list.whiteposter board, with my four topics neatly printed
Organize -- if EVERY day I did something towardsat the top.
organizing,Then, I wrote tasks on post-its placing them in a
I would become organized, right?holdingarea down the right side of the board. My plan
What else? Write. I have an ezine. I submit articleswas, thateach morning, I would put one post-it under
toother ezines. I have to write updates to my website.each taskcategory and do at least that much that day.
That'sa lot of writing. And once I write, it doesn't doThen, when Ifinished it, I simply threw it away.
any goodunless I submit the articles to ezines, mail myAs I thought of more tasks, I would merely put it on a
subscriberlist or upload my web pages. There, I havepost-it and add it to the board on the right side.
another dailytask.But wait a minute, I said five. Where was my fifth
Write/Submit I don't have to write everyday, but I dotask?
needto do some task connected with that writing, soWhere was my fifth? Am I crazy? What would all
write/submitseemed apt.these tasksaccomplish if I didn't follow-up on any of
What now?them.
Track. Tracking one's advertising is equally asFollowing up on leads, article submissions, your
important asdoing the advertising. Unless you knowdownlineneed to be on that list. Without follow-up your
what results you'regetting, how can you create anwholebusiness could die.
effective advertisingcampaign? So tracking is a must.Follow-up. That's got to be there.
By that time, I needed to pack off to my class atBut how do I fit it into "Jingle Bells Rock?"
DiabloWell, I may not be able to sing it, but I'm doing it and
Valley College where I was taking a circuit trainingitworks.