| Have you wasted valuable time and money on | | | | pizzazz. Get your preplan ready, your home page |
| promotion that doesn't work? Have your | | | | headlines going, then your sales letter for your service |
| announcements and news releases been ignored? | | | | or book. |
| Have you been too quiet about getting the word out | | | | You won't need a Web site right away, but if you |
| how your product or service will help solve people's | | | | want to be a market leader, you eventually should |
| problems? | | | | have one. |
| Most of us are passionate about our work. We put a | | | | 4. Visit the top Web sites in your field. |
| lot into coaching training; we know that we want to | | | | When I first started writing and sending articles, I |
| help others to create a better life or business. If only | | | | sought out a book-publishing site whose ezine |
| people would just know that we are the right choice. | | | | circulated to over 29,000-targeted people. I pitched |
| The message? Be willing to put consistent time, | | | | three articles and they chose one on the right way to |
| passion and creativity into ongoing promotion that | | | | create a book's back cover so they could sell more |
| works. | | | | copies. Later, because they liked my writing, they |
| Follow these ten promotion steps to bring new clients | | | | included a column by me that I did no work for |
| and sales: | | | | because it consisted of the many book writing and |
| 1. Take personal responsibility for online promotion. | | | | publishing articles I had already written. That's a lot of |
| Online promotion works well for those of you who are | | | | free publicity, and still brings 10 or so new ezine |
| bashful or reluctant to "sell." No cold, or even warm | | | | subscribers to me each time. |
| calls. You promote straight from your home or office | | | | Web sites are always looking for new material (your |
| via ecommerce. Now, that's convenience! | | | | articles) to entice their visitors to come back, again and |
| 2. Delegate your Online writing articles promotion to | | | | again. Notice their signals: "New material added daily." In |
| your computer assistant. | | | | turn, they will post your key words, article description, |
| Remember, even if you don't want to spend your time | | | | short description about you, and a hyperlink back to |
| promoting, you can learn it, then delegate it to your | | | | your site. With regular submissions, you can be # 1 on |
| computer assistant. You write the tips and articles. | | | | and other search engines and like me, be listed on |
| Your assistant sends them out. | | | | 3400 plus other Web sites. Start with a list of 12 Web |
| Here's a sample of an ad I used for my high school | | | | sites and send one article under 800 words to them |
| assistant: | | | | once a week. Take a nap while the sales roll in. |
| Start Right Away. | | | | 5. Run a search to find targeted Web sites.. |
| Need in office assistant with committed work habits | | | | Find the top ten Web sites in your field by using these |
| who is comfortable Online, can use AOL, Windows 98, | | | | search engines: or Once you get 10-25 articles |
| to send monthly eNewsletter and articles. Good typist, | | | | published, your place will move up because the search |
| good grammar, and can type short dictated | | | | engines spiders look for key words--within your article |
| messages. Able to use Textpad program and handle | | | | and its title. |
| 3-4 X a week email promotions, which includes articles | | | | Results? More Web site visitors and increased sales |
| to promote products (books) and my service as a | | | | as well. |
| book and web coach. Must have own transportation | | | | Here's a great shortcut: Instead of searching for what |
| and willing to work 6-9 flexible hours a week. This is a | | | | you think is your specific market, use the keyword |
| permanent part-time position. I expect person hired to | | | | "business" in the "search for" blank without the |
| commit to one year, and before leaving to train the | | | | quotations in the blank "search for" box, then search. |
| replacement. | | | | Lists of several million Web sites on business come up. |
| Your benefits? You learn how a successful Online | | | | Now for the fun part: Replace the keyword "business" |
| business works, and will have all the tools down to | | | | with two words, "submit article" and then click where it |
| start one of your own. | | | | says, "Search within these results." This sub-search will |
| Pay? Start at $8hr. Regular raises when speed, | | | | generate a list of pages of Web sites that want your |
| reliability and skills are mastered. It would be wise for | | | | articles. Not all articles have to be about business. |
| applicant to visit my Web site first too. I prefer an email | | | | These sites have categories that include self-help, |
| introduction first to answer the above requirements. | | | | writing, personal growth, health, book coaching, and |
| Then an in-person meeting at my office in La Mesa. | | | | family. |
| 3. Develop Internet savvy. | | | | You will reach business people who want your |
| When you don't take this step, you will hang back, and | | | | products and services and get a much bigger piece of |
| stay stuck in fear. Action spurs you on. Take a free | | | | the pie. |
| community college course, seminar or teleclass, or visit | | | | Remember, your prospective clients or customers |
| your library for help. In just three hours, I learned about | | | | who visit top sites are looking for information first. |
| search engines, and other basics. Contact mentors in | | | | They will appreciate your articles, may even pass |
| this field. That's what helped my Web sales leap from | | | | them on to friends and associates. Many will eventually |
| $75 a month to over $4500 a month. | | | | order a book or consult with you. Web sites want your |
| Start with a professional email address, and then | | | | information. These steps lead to what looks like a |
| research in a book about Web sites with marketing | | | | marriage made in cyber heaven. |